Identifying Priority States
We draw on in-depth political analysis and aggregated polling, coupled with the insights from our national and state advising teams. Where possible, we look for investment opportunities with multiple and layered key electoral races.
Based on our analysis of electoral priorities and organizational capacity, we cluster states in tiered priorities and develop individual state-by-state investment targets.
We work to thoughtfully balance the critical need to make hard choices on how to deploy limited financial resources for the greatest impact, while not writing off any community. We develop an investment strategy that looks towards achieving critical wins this cycle and building power long-term for future opportunities.
Based on this process, we organize our priority states by tiers.