Spread the Word about MVP

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Questions? Feedback? Email comms@movement.vote.

 

Talking Points

Updated: September 17, 2024

Here are talking points to guide you in making the case for giving to MVP in the final lead-up to the November 2024 elections. Consider these a starting point vs. a script!

Key Links

The Basic Pitch

  • This election is close and it’s all hands on deck! If you want to get out the vote, here are a few great groups to volunteer with. And, if you want to put your money where it can make the most impact, one place to consider is MVP.
  • What is MVP: MVP funds local, grassroots groups turning out the hardest-to-reach voters who can tip the scales in the states and races that matter most. 
  • The challenge: We’ve got the enthusiasm. Now we need to turn “vibes” into votes. Hundreds of millions are going to candidates and ads. The missing piece now is the grassroots ground game. Local organizers are the best voter mobilizers – but right now they are deeply underfunded.
  • The solution: All those states that swung blue in 2020 and stayed blue in 2022? Local organizing did that, and MVP is one of the groups that funded it. They can do it again in 2024. They just need the resources to scale up.
  • How the money is used: Local organizing groups help win elections by doing four key things: Voter registration, voter persuasion, voter mobilization, and election protection.
  • What the work looks like: The work looks like tried-and-true methods like door knocks, phone calls, texts, and digital outreach; deeper organizing techniques like relational organizing (voter outreach to friends and family) and deep canvassing (empathetic two-way conversations with persuadable voters); smart media (multilingual, culturally competent radio & TV ads); events (Early Vote rallies, town halls, GOTV marches to the polls); and election protection efforts like ballot curing (helping voters fix errors so their ballot gets counted). Here are concrete examples of what a donation provides.
  • The whole ticket: This election is, of course, about who wins the White House — but it’s also about the Senate, House, state capitols, school boards, and more. When you through MVP, you’re funding groups working to elect Democrats and progressives up and down the ballot.
  • The long game: This election is key, but it’s just the beginning. If we want progress on the issues we care about, we need to build power that lasts. The groups MVP funds are key to winning this election, but they’re also organizing year-round, year after year, instead of packing their boxes after Election Day.
  • Why give now: The truth is, way too many of us scramble to donate right before the election. But the earlier we give, the more our dollars make a difference. The sooner grassroots groups have their budgets funded, the more they can scale up, staff up, and level up their voter turnout.

More forthcoming! For now, visit our Guide to Strategic Giving for an even more in-depth case for local organizing broadly and MVP specifically.

 

Social Kit

Graphics

To share on your social posts, click each link and download in the top right (⬇️).

Posts

TIP: Add a graphic or personal photo to boost your post’s visibility.

Short Post

The 2024 elections are here and it’s time for us to take action. One of the best things we can all do is send money to local organizing in swing states. I’m channeling all my political giving through Movement Voter PAC – check them out: https://movement.vote

Long Post

Friends: The 2024 elections are here and it’s time for us to take action.

I’m channeling all my political giving through Movement Voter PAC (MVP), which funds local organizing in swing states and districts. (Learn more: https://movement.vote)

I’m motivated by two things. One: I don’t want another four-year Trump-MAGA nightmare. Two: If Democrats win the Presidency and Congress, we’ll be able to pass the most progressive legislation in decades on climate, reproductive freedom, gun safety, democracy reform, and more.

The groups MVP funds are rooted in their communities. They are the trusted messengers who can turn out youth and voters of color — the two most crucial voting groups this year. And they’re building power and pushing for progress year-round, year after year, rather than packing up their boxes after Election Day.

Many of us scramble to donate right before the election. The truth is, the earlier we give, the more votes our dollars can yield.

Swing-state voter engagement groups need time to scale up, staff up, and level up their operations — and that needs to happen now, not the week before the election.

If we want to wake up the morning after the November elections with no regrets, one of the best things we can do is give these groups the funding they need.

Let’s each give what we can, as soon as we can!

 

Visual Assets

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Logos

Photos

Videos

 

MVP Updates

Want to dial up the hope and turn down the doom in your newsfeeds?

 

Free Swag

Get MVP yard signs, t-shirts, thank-you cards, and more — all free of charge! — to help spread the word about MVP and build our movement of donors and supporters.

How it works:

  • Go to https://swag.movement.vote. 
  • Create an account using your email.
  • Review the instructions page.
  • Place your order! No payment required.
  • All volunteer orders are reviewed and approved by MVP staff.

 

Collateral

Here is a one-stop shop for collateral you can share. Jump to each section below:

  1. Share These First
  2. MVP Updates
  3. Core Collateral (Print + Digital)
  4. Creative Assets (Logos + Photos + Videos)
  5. Articles
  6. Talking Points
  7. Free “Swag”

 

Share These First

⬆ Return to Collateral Overview

  1. 2024 Campaign: This page includes our 2024 goals, strategy, and targeting.
  2. Guide to Strategic Political Giving: This piece is our most complete summation of the MVP model, and why we believe sustained investment in local organizing is the most effective way to win elections, transform policy, and build political power that grows each year.
  3. Investing Small to Win Big: Evidence of Electoral Impact by Local Voter Engagement Groups: This piece presents a compelling, data-driven case for the effectiveness of MVP partners’ person-to-person voter engagement tactics in driving voter persuasion and turnout.

 

Core Content

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Print Collateral

  • Movement Voter PAC Overview – PDF
    Add your own Q&R code: Open Google Slides file » Go to File » Make a Copy
  • Overview Postcard – PDF + instructions to customize QR code 
  • Donor’s Guide to Strategic Political Giving – PDF
  • 2024 Collateral
    • 2024 State Plan PDFs – View here
    • Reproductive Justice Strategy – PDF
  • The Importance of Early Investment – PDF
  • Capacity Building Program Overview – PDF
Press Clips

Digital Collateral

Slide Decks
Key Webpages

 

Articles

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Press

Articles validating MVP’s Theory of Change

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