Spread the Word about MVP

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Questions? Feedback? Email comms@movement.vote.

 

Social Media Toolkit

Updated October 18, 2024

Use this toolkit to amplify our #FundTheGroundGame campaign — aimed at inspiring Democrats and progressives to support local organizing to win the 2024 elections.

Jump to: Graphics • Links • Sample Posts • Selfie Video • Follow MVP Socials

Graphics

Click to download + share! Get the whole folder here. (Note: You might see a “Couldn’t preview file” error. Ignore if so; you can still download the graphic.)

Links to Share

Sample Posts

Short • Medium • Long

Short Posts

  1. Wondering where to donate this election? Movement Voter PAC is one great option. All those states that swung blue in 2020? Local organizing did that, and MVP funded it. Donate at: https://secure.actblue.com/donate/mvpac?refcode=share #FundTheGroundGame
  2. If we want to beat Trump + elect Kamala Harris, we need to fund the local organizers turning out the hardest-to-reach voters. The easiest way to do that is to give through Movement Voter PAC. Give all you can, don’t wait:  https://secure.actblue.com/donate/mvpac?refcode=share #FundTheGroundGame
  3. Kamala Harris has raised $1 billion. Billions more are going to ads. Help Movement Voter PAC fund local organizers to turn out the hard-to-reach voters who will decide this election. Donate at: https://secure.actblue.com/donate/mvpac?refcode=share #FundTheGroundGame
  4. In 2020, local groups worked overtime to turn out the voters who decided the election. We need them again in 2024, but they need us to step up and fund them NOW. Join me in giving to Movement Voter PAC to help win the ground game: https://secure.actblue.com/donate/mvpac?refcode=share #FundTheGroundGame
  5. We don’t want to lose this election by a few thousand votes because we were a day late and a dollar short. The best thing we can do is fund local organizers to turn out swing-state voters, by giving through Movement Voter PAC: https://secure.actblue.com/donate/mvpac?refcode=share #FundTheGroundGame
  6. Local organizers in swing states can turn out voters that the candidate campaigns can’t. The way to win this election is to fund the ground game. Give through Movement Voter PAC: https://secure.actblue.com/donate/mvpac?refcode=share #FundTheGroundGame
  7. The voters who can make this a Blue Wave election don’t need TV ads. They need to hear from people they know, relate to, and trust. Funding local organizing is the best way WE can help. Give through Movement Voter PAC: https://secure.actblue.com/donate/mvpac?refcode=share #FundTheGroundGame
  8. We can’t leave anything to chance this election. Movement Voter PAC is giving local organizers the resources they need to turn out the swing-state voters who will decide the fate of our country. Please– give all you can, don’t wait: https://secure.actblue.com/donate/mvpac?refcode=share #FundTheGroundGame
  9. One of the best ways to make a difference in this election is to fund the ground game. Movement Voter PAC funds local organizers who can turn out the voters in the swing states that matters most. Donate at: https://secure.actblue.com/donate/mvpac?refcode=share #FundTheGroundGame
  10. Funding year-round local voter organizations is one of the best ways to beat Trump – and make progress beyond this election. Movement Voter PAC is backing hundreds of local groups in battleground states: https://secure.actblue.com/donate/mvpac?refcode=share #FundTheGroundGame

Medium Post (or Email)

If we want to beat Trump and elect Kamala Harris, we need to fund the local organizers turning out the hardest-to-reach voters — and the easiest way to do that is by giving through Movement Voter PAC.

In 2020, local organizing groups worked overtime to turn out the voters who decided the election. We need them again in 2024, but they need us to step up and fund them NOW.

These groups are already knocking on doors. They’re already on the phones. They just need the resources to scale up.

If you want to support these groups, MVP makes it easy. They raise money from all over the country, then give it out to all the best state and local groups working on the ground to turn out the exact voters we need to win, in all the states and races that matter most.

We don’t want to lose this election by a few thousand votes because we were a day late and a dollar short.

Don’t wait – join me in giving all you can to MVP: https://secure.actblue.com/donate/mvpac?refcode=share
#FundTheGroundGame

Long Post (or Email)

Dear friends and family,

The election is close, democracy hangs in the balance, and it’s all hands on deck!

If you want to put your time toward getting out the vote, here are a few great volunteering options: https://movement.vote/gotv

And if you want to put your money where it can make the most impact, consider Movement Voter PAC: https://secure.actblue.com/donate/mvpac?refcode=share

MVP funds local, year-round organizing groups turning out the hardest-to-reach voters — youth, voters of color, LGBTQ voters, immigrant voters, and others — who can tip the scales in the states and races that matter most. 

These groups were a big part of Biden’s razor-thin win in 2020, and Democrats saving the Senate and stanching the expected red wave in 2022. 

They did it then, and they can do it again. But they need our help!

If you want to support these efforts, MVP makes it easy. They raise money from all over the country, then give it out to all the voter engagement groups that can make the biggest difference, both now and for the long term.

One of the reasons I support MVP is that the groups they fund focus on creating the community-based infrastructure we need to build political power that grows and make change that lasts, not just this year but for years to come.

This strategy can tip the elections this year, and just as importantly, build a strong, engaged, and enduring voter base that can become more influential with each election cycle.

This election is, obviously, about who wins the White House but it’s also about the Senate, the House, state legislatures, ballot measures, city councils, school boards, and more. We need power at all levels of government, to enact the kind of progress we all want to see.

There are billions of dollars going to candidate campaigns and TV ads, which all vanish after Election Day. The groups that MVP funds can win the margin of victory in this election — and they aren’t just going to pack their boxes and turn off the lights afterward.

We don’t want to lose this election by a few thousand votes because we were a day late and a dollar short. Don’t wait – join me in giving all you can to MVP: https://secure.actblue.com/donate/mvpac?refcode=share

No amount is too small — or too big!

Record a DIY Selfie Video!

One of the most effective things you can do is post a very casual, very DIY selfie video sharing why you support MVP, and encouraging others to join you!

Here’s a great example from actors Mandy Patinkin & Kathryn Grody.

Simple tips:

  • Be yourself!
  • Have fun!
  • Speak from the heart!
  • Include a short written message (like those above), with the fundraising link and the #FundTheGroundGame hashtag.

Talking points:

  • This election is going to be close!
  • If we want to elect Kamala Harris and beat Donald Trump, one of the best places to donate is Movement Voter PAC.
  • MVP funds local, grassroots groups turning out the hardest-to-reach voters who can tip the scales in the top battleground states and races.
  • They do the research, move money fast, and get it to the groups that need it most.
  • Billions of dollars are going to candidates and TV ads – the most important thing to do now is fund the ground game.
  • Go to movement [dot] vote and give as much as you can!

 

Visual Assets

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Logos

Photos

Videos

 

MVP Updates

Want to dial up the hope and turn down the doom in your newsfeeds?

 

Free Swag

Get MVP yard signs, t-shirts, thank-you cards, and more — all free of charge! — to help spread the word about MVP and build our movement of donors and supporters.

How it works:

  • Go to https://swag.movement.vote. 
  • Create an account using your email.
  • Review the instructions page.
  • Place your order! No payment required.
  • All volunteer orders are reviewed and approved by MVP staff.

 

Collateral

Here is a one-stop shop for collateral you can share. Jump to each section below:

  1. Share These First
  2. MVP Updates
  3. Core Collateral (Print + Digital)
  4. Creative Assets (Logos + Photos + Videos)
  5. Articles
  6. Talking Points
  7. Free “Swag”

 

Share These First

⬆ Return to Collateral Overview

  1. 2024 Campaign: This page includes our 2024 goals, strategy, and targeting.
  2. Guide to Strategic Political Giving: This piece is our most complete summation of the MVP model, and why we believe sustained investment in local organizing is the most effective way to win elections, transform policy, and build political power that grows each year.
  3. Investing Small to Win Big: Evidence of Electoral Impact by Local Voter Engagement Groups: This piece presents a compelling, data-driven case for the effectiveness of MVP partners’ person-to-person voter engagement tactics in driving voter persuasion and turnout.

 

Core Content

⬆ Return to Collateral Overview

Print Collateral

  • Movement Voter PAC Overview – PDF
    Add your own Q&R code: Open Google Slides file » Go to File » Make a Copy
  • Overview Postcard – PDF + instructions to customize QR code 
  • Donor’s Guide to Strategic Political Giving – PDF
  • 2024 Collateral
    • 2024 State Plan PDFs – View here
    • Reproductive Justice Strategy – PDF
  • The Importance of Early Investment – PDF
  • Capacity Building Program Overview – PDF
Press Clips

Digital Collateral

Slide Decks
Key Webpages

 

Articles

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Press

Articles validating MVP’s Theory of Change

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