Movement Voter Project (MVP) works to strengthen progressive power at all levels of government by helping donors – big and small – support the best and most promising LOCAL community-based organizations in key states with a focus on youth and communities of color. We support hundreds of incredible organizations that BOTH turn out unlikely voters AND organize communities to grow their power and create transformation – from policy to the streets. We believe that supporting local “movement vote” groups is both the most effective AND most cost-effective strategy to transform our country.
MVP helps thousands of donors support hundreds of local groups in more than 40 states get out the vote, win on issues, and organize in their communities. MVP empowers individuals and teams everywhere to donate, spread the word, and organize support – from bake sales to boardrooms – so we can make local grassroots organizing the most powerful force in the country.
movements + elections = winning.
There are thousands of grassroots organizations and networks working towards building a true democracy – and to move the U.S. forward on issues of economic fairness, racial justice, immigrants rights, women’s rights, LGBT rights, access to healthcare, and environmental sustainability. But not nearly enough direct funding or individual donations go to these groups. In the meantime, over a billion dollars is spent each election cycle on TV ads and consultants. Movement Voter Project is here to change that!
At MVP, we believe in organizing and organizers. We know that the way to win is by working at the intersections of social movements, grassroots communities, and elections to ensure that the 2020 WAVE is as gigantic as possible and build long-term progressive power. Our job is to:
EMPOWER donors – from grassroots donors to major donors to foundations – to embrace the impacts of their resources beyond elections. We connect them to the most effective grassroots voter organizations in the country that are mobilizing their communities in critical battleground states and districts where we must win in 2019, 2020, and beyond.
MOVE resources to directly impacted communities. We recommend both 501(c)(3) non-partisan groups and explicitly progressive 501(c)(4), 527, PAC, State PAC, or Super PAC groups that work in communities representing the true diversity of the American people: in communities of color; among working class, rural, low-income, LGBTQ, elderly and young/new voters and voters with disabilities, among students, renters, veterans, new Americans, those for whom English is a second language or isn’t spoken at all, and others who may have additional barriers or may need additional support to have their voices heard in the civic process.
CREATE new opportunities to fund the impossible and possible. We seed exciting, new, under-the-radar projects and get them on the map. We also work with movements, organizers, and leaders nationally and locally to develop electoral interventions in ways that work for them.
There are four main concepts that MVP uses as a lens in our work: targeting overlays, investment gaps, catalytic opportunities, and ecosystem portfolios:
Targeting overlays: Places where we can impact several key races with the same money (ie. investments in groups working in a swing US House district in Florida will also impact turnout for the Senate AND the Governor AND redistricting AND structural reforms on the ballot AND lay a foundation for 2020 – whereas investing in a House race in California is unlikely to impact any other nationally significant races).
Investment gaps: States or places that are especially underinvested in where money makes a more impactful difference. Think of these as undervalued stocks (ie. we believe that Wisconsin right now is particularly underinvested in vis-a-vis its strategic importance in the Senate, Governor, redistricting, and most importantly in rebuilding the blue wall to stop Trump in 2020). Despite all of these factors, most of the big money is skipping over Wisconsin – and to some extent Michigan and Pennsylvania as well… which is problematic considering that we lost those three states collectively by 77,000 votes – and could easily lose them again in 2020 by the same margins unless we make a major multi-year investment… so that would be an example of a gap).
Catalytic opportunities: We love to look for opportunities to help our donors make not only an additive difference but a catalytic difference. For example, we love to move the first investments – or at least very early seed investments – to completely new groups that fill important gaps (ie. we pledged the first $100,000 last summer as a challenge to relaunch Ohio Voice – which has used our initial match to raise over $1 million to date. On a smaller scale, we moved the first $10,000 to launch North Dakota Native Vote which is the only Native American electoral group of its kind in ND – a pivotal 2018 Senate battleground state which has been completely ignored).
Ecosystem portfolios: Progressives win when all of our communities are mobilizing. We all mobilize when we are respected and engaged and empowered inside our own institutions. We often map many more local groups within states than other advisors because we think moving multiple parallel investments into a community allows an entire ecosystem to thrive and to build mutual trust.
Criteria for Inclusion
We support local groups in key 2018-2020 states that BOTH turn out voters AND are building toward a larger movement for change on all of our issues.
We talent scout and vet groups in each state where an extra $10 or $100,000 will make the greatest difference for moving progressive change in 2018 AND long-term.
We recommend progressive community-based voter engagement groups that are:
Year-Round: Organizing 365 days a year to develop leaders, fight for communities, move policy, and win progressive political power at all levels.
Collaborative: Play well in the sandbox with others.
Locally-Driven: Generally not affiliates of large national issue organizations that are already household names (Sierra Club, Planned Parenthood, etc.). We love these national groups but people already know how to donate to them. MVP’s role is to highlight local groups that are not well known beyond their local communities.
AND we recommend 501(c)3 non-partisan groups that organize:
Communities of Color: The best local organizations that get out the vote in communities of color, organize permanently beyond the election cycle to create a more Reflective Democracy representing the true diversity of the American people.
History and Winning
In early 2016, we spent six months consulting with over 50 experts, developing a list of local movement-building efforts – a list that continues to grow and be refined. Specifically, we sought organizations that were: Trusted messengers who organize year-round on local and national issues that have deep salience to their local constituencies, rooted in the communities they serve and organize, committed to voter engagement, experienced in deploying proven high-touch, face-to-face voter organizing techniques at scale, collaborative, and known to “play well with others” organizationally.
During that year, we invested $188,000 in four small New Hampshire organizations who contacted 85,000 voters and definitively swung a US Senate race, electing Maggie Hassan by 1,027 votes and delivering Democrats a 48th seat in the US Senate. Also in 2016, we invested $360,000 into eight organizations that helped swing the North Carolina Governor’s race by 4,716 votes. We helped swing control of the Nevada State Senate by 1,036 votes, yielding a harvest of policy wins from climate to criminal justice.
On November 9, 2016 we were in shock, but immediately started organizing for 2018 and 2020. But we quickly realized that movements need money now. And in addition to local groups, there is a gap in funding scrappy national networks that, despite often bare-bone budgets, are creating real resistance and advancing real change, on any number of crucial fronts, at this very crucial moment.
In 2017, we invested big in Virginia where one of our partners came one vote shy of breaking GOP control of the Virginia House of Delegates (Gosh darnit!! – if only we’d invested a little more in that race!). And we’ve been winning down ballot too: from Tampa, where our local partner elected the first Puerto Rican City Councilor by 65 voters to Pitt County NC, where we helped win a local District Attorney race by 261 votes, among many state and local victories.
Our proudest victory thus far was in Alabama, where we played an especially unique role in seeding, helping to incubate, and moving over $200,000 from 300 donors to two of the major independent locally-driven Black-led GOTV efforts: #WokeVote and #BlackVotersMatter (which in turn supported 35 groups in 17 counties). These groups drove historic black turnout to flip yet another US Senate race – putting Democrats in striking range of re-taking the Senate.
In addition to these monumental electoral victories, MVP has been the first funder to seed or incubate more than 30 gap-filling organizations in key states. Groups like: North Dakota Native Vote, Lancaster Stands Up (Pennsylvania), Florida Student Power Network, and Faith Organizers Alliance (the major African-American voter engagement group in Nevada).
Movement Voter Project is just getting started. Come join us and be part of MVP’s winning team!
How To Get Involved
Anyone can get involved in helping Movement Voter Project reach its goals each and every day. The first and most obvious way to help is to donate and support the work that so many grassroots organizations are doing in their communities year round. While funding the movement is a key part of our mission, we realize not everyone is able to give. That’s why we have a variety of ways to get involved.
Donate: Every dollar you donate goes directly to grassroots groups doing critical vote work in key states. Click here to get started.
Host A House Party: Hosting house parties is an easy, fun, and effective way to get your friends, relatives, neighbors, acquaintances, involved in civic engagement. It’s as simple as getting together and talking about Movement Voter Project or discussing a local issue that is important to your community. Sign up to get started and we’ll help you through the process.
Connect Digitally: Follow us on Facebook and Twitter, and engage with our content. Share posts, join the discussion in the comments section, like a status. The more you do, the more visible we are and the more effective our mission will be!
Share MVP With Your Networks: The combination of donating and spreading the word is the single most impactful thing you can do right now. Reach out to your networks in person, on the phone, or via email and tell them about all the wonderful possibilities there are for everyone to get involved and help win in 2018, 2020, and beyond. Use our Digital Toolkit and get started today.