Real Talk on 2024: What Will It Really Take to Win?

Welcome to November 2023.

Let’s talk about November 2024.

When it comes to the 2024 elections, most of us right now are either tuned out – or freaking out… rightfully so.

Biden is old and unpopular — it sounds harsh and shouldn’t matter, but it does.

Trump is polling shockingly well — which is horrifying, but true.

According to a series of widely-respected polls, key Democratic voting blocs like young people and voters of color are not excited about Biden right now. If they stay home, we lose. Game over. 

And then there are committed donors like us. Many of us donated like our lives depended on it in 2020, and again in 2022. And now we’re thinking, “Really?! Do we really have to do this all over again?!” 

We’re like the tired, reluctant action heroes being called back for the high-stakes third film in the trilogy.

Many of us are exhausted. Many of us are outraged, or shocked, or numbed, by what’s happening in the Middle East. The last thing we want to do right now is think about the 2024 elections.

But while we grapple with our feelings, the MAGA movement is gaining ground. 

2024 is going to come down to a few thousand votes in a few states. If we lose focus, we will wake up next November in the Nightmare Scenario we’ve spent the last three years trying desperately not to think about. 

Unfortunately, this is not fear-mongering — just the candid reality.

But all is not lost. All we have to do is summon our strength again. We have already come this far. We must answer the call once again to save the democracy we hold dear. We have the power to secure a Blue trifecta that allows us to pass federal voting rights, un-gerrymander the whole country, tame dark money in politics, and usher in bold, robust majorities for decades to come.

At MVP, we yearn for the day when the next big election is not “the biggest election of our lifetimes.” If we play our cards right, we could actually get there over the next 10 years. 

So what do we do? 

Good news: You don’t have to obsess about politics daily – that’s our job.

But what you can do is simple: Give big and give early so MVP partners can do their jobs and run the most effective 2024 Get Out The Vote operation our movement has ever seen.

Give big and give early, so no matter what happens on November 5, 2024, you will know that you left it all on the field.

Coverage of MVP’s memo, “Sending Up the Bat Signal”

What gives us hope? Donors are starting to step up.

Our September “Bat Signal Memo,” put out an urgent call to recognize the funding drought – and urge donors to start investing now to win 2024. The memo got picked up by the New York Times, Guardian, and created a buzz in funding circles. We’re happy to report: We are hearing a growing chorus of donors stepping up. MVP has moved more money to our hundreds of local partners in the past two months than in the entire first six months of the year! 

We still have a long way to go. We invite you to join us.

We’ve even come up with a formula to take away the guesswork on timing your dollars for their greatest possible impact. Our 50-25-25 Giving Strategy lays out a simple timeline to follow: Give 50% of your total 2023-2024 giving budget now, 25% by next March, and 25% by July. 

Simple, clear, and effective.

Simply put: Every dollar today yields more votes than a dollar closer to Election Day. 

Early money means robust, year-round operations. Better trained and prepared staff. This translates into more voter registrations; more in-depth voter contact and education; higher voter turnout, both Early Vote and Election Day; and crucial election protection efforts to ensure voters’ rights, count every vote, and defend fair results.

A final word: MVP is here to help! 

You don’t have to do this alone. You can reply directly to this email with any and all thoughts or questions. We’re here to be an honest broker for you as our donor community, and we’d love to partner with you to think through any strategic questions you might have — and ultimately to help you make and execute a Giving Plan you are proud of. Here are some options to get started.

In this with you for our shared future,
– The MVP Team

p.s. Want to dial up the hope and turn down the doom in your daily newsfeeds? Follow MVP on: Substack, Facebook, X (Twitter), LinkedIn, Instagram, Threads, + Bluesky.