The Comeback Campaign: OUR Plan for the First 100 Days

Our big comeback starts now.

In these crucial 100 days, invest strategically in the frontline groups working to protect communities, block MAGA, and plant the seeds to win back power in 2026 and beyond.

Progress: $1,105,722Goal: $10M

501(c)4 and PAC money raised since January 2025, updated daily. We are making grants to our local partners every week! Goal: Raise $3 million by February 28 and $10 million by April 30.

How do we fight back?

MVP is investing in four key goals in 2025-2028 to mitigate the harm of the Trump presidency and then bring the MAGA era to an end:

Block

the Trump agenda and protect our most vulnerable communities.

Build

state-level power through local organizing and big-tent alliances.

Innovate

and upgrade social movements’ approach to media, narrative, and more.

Win

long-term governing power and policy change at every level.

Where will the money go?

We have six funding priorities for the first 100 days:

GOAL: BLOCK THE TRUMP AGENDA

Protect Vulnerable Communities

GOAL: BLOCK THE TRUMP AGENDA

Pressure Congress: Stop MAGA Bills

GOAL: BUILD STATE-LEVEL POWER

Strengthen State-Level Organizing

GOAL: INNOVATE AND UPGRADE

Scale Up Progressive Media

GOAL: WIN LONG-term POWER

Defend the Wisconsin Supreme Court

WIN LONG-term POWER

Take Back the House in 2026

*Note: All budget figures above are approximate and may shift according to needs in the field.

About MVP

Movement Voter Project is a one-stop shop for investing in year-round organizing and movement building to shift culturewin elections, and transform policy.

Updates

February 7, 2025

First 100 Days: How to Stem the Damage + Start Our Comeback

MVP has just launched The Comeback Campaign, an all-hands-on-deck push to fund the most effective frontline groups around the country working to protect communities, block MAGA, and plant the seeds to win back power in 2026 and beyond. Zo Tobi, MVP Communications Director, shares more.

January 20, 2025

4 things we’re funding in the first 100 days

A brief update and some tangible hope for Inauguration Day, from MVP Executive Director Billy Wimsatt. 

January 16, 2025

Frequently Asked Questions About the 2024 Elections

Since the 2024 elections, the MVP team has received hundreds of questions from supporters. We have distilled them into a shorter set of questions here, along with our “real-talk” responses.

January 16, 2025

VIDEO: Briefing – Before Inauguration Day (1/16/2025)

In this pre-inauguration briefing, MVP has a conversation with our partner organizations about how we are gearing up to block Trump’s agenda, protect vulnerable communities, and win in 2026 and 2028 — along with more reflections on how we evolve, improve, and innovate our efforts to build long-term political power moving forward.

December 19, 2024

An Expansive Take on the Urgent Work Ahead

As we close out 2024, here is an expansive take on how we are thinking about the next four years, offered by MVP Director of Communications, Zo Tobi.

December 10, 2024

VIDEO: Briefing – Some Bright Ideas for 2025 (12/10/2024)

In this briefing, MVP outlines our four main jobs in 2025-2028: 1) Block the Trump agenda; 2) Build state-level power; 3) Upgrade our voter engagement strategies; and 4) Win at the ballot box from down-ballot to Congress and President.

See more

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