To identify the geographies in most critical need of investment during each election cycle, we weigh key races from the Presidency, US Senate seats, US House seats, state executive races, state chamber flip opportunities, local races, and ballot measure campaigns. We draw on in-depth political analysis and aggregated polling, coupled with the insights from our national and state advising teams. Where possible, we look for investment opportunities with multiple and layered key electoral races.
Based on our analysis of electoral priorities and organizational capacity, we cluster states in tiers and develop individual state-by-state investment targets.
We make hard choices on how to deploy limited financial resources for the greatest impact, while not writing off any community. Our investment strategy looks towards achieving critical wins this cycle and building power long-term for future opportunities.