2024 Election Strategy

How do we win? Fund the ground game.

✅ Inspiring Presidential campaign? Check.

✅ Money for TV + digital? Check.

️‍🔥 Most well-funded grassroots voter mobilization in history? Millions of dollars needed!

Democratic enthusiasm is surging. If we channel that enthusiasm into a surge of funding for the grassroots ground game, we can win up and down the ballot.

See the plan in our 2-minute video:

Want to beat MAGA and Project 2025 in November? Help fund the local organizing groups who can turn out the exact voters we need to win.

The Goal: A Blue Wave from the Bottom Up

A few voters in a handful of states will swing the 2024 elections up and down the ballot. MVP is investing in the local groups best positioned to mobilize these voters in every battleground state and district.

Objective #1: Win the Presidency.

Mobilize youth, voters of color, immigrant voters, LGBTQ+ voters, and other pivotal constituencies to carry the Democratic ticket over the finish line.

Objective #2: Win a Bold Democratic Congress.

If we save the Senate and take back the House, we will set the stage for passing the most progressive policy agenda in decades.

Objective #3: Win State Power.

Lasting power starts in the states. In 2024 we can end veto-proof GOP supermajorities and win governorships, state chambers, down-ballot races, and crucial ballot campaigns for abortion rights and more.

Strategy

The Plan

The plan is simple: Target the battlegrounds, invest in local organizing, and mobilize every last potential Democratic voter.

There is a growing body of empirical evidence and research validating our organizing-based approach. We’ve compiled the best of that research here.

The Battlegrounds: Where We Need to Win

MVP maximizes donors’ impact by investing in local organizing where it matters most, using in-depth political analysis, aggregated polling, and on-the-ground insight.

Our 2024 targets include:

The Big Nine Presidential + Senate battlegrounds: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Wisconsin, Ohio (Senate only), and Montana (Senate only).
The roughly two-dozen most competitive House districts.
Secondary battlegrounds with key down-ballot and long-term contests, especially control of state legislatures.

Read the Detailed Plans

In every top-priority state and district, we have crafted a comprehensive strategy to drive turnout, win in 2024, and build power for 2025 and beyond. View our plans for the U.S. Senate & House, Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.

The Voters

Key constituencies: Young voters, voters of color, women, and other often-marginalized communities such as immigrant and LGBTQ voters.

We will also target cross-pressured white voters, male voters, union households, rural voters, working-class voters, and persuadable independents of all races.

The Ground Game

MVP is strategically investing in the hundreds of local and multi-state organizations that have track records of registering, educating, galvanizing, and turning out these voters.

These organizations fall into roughly five categories in terms of scope and scale:

Major multi-state anchor organizations (there are approximately 100 of these), like People’s Action and the Alliance for Youth Action.
Small-to-midsize national players (approx. 200), like UnPac and Be a Hero.
Major state-level groups (approximately 100 in the battleground states), such as Living United for Change in Arizona (LUCHA) and Citizen Action Wisconsin.
Mid-sized local groups (approx. 100), such as Durham for All (in North Carolina) and 1Hood Power (in Pennsylvania).
Micro-local groups (approx. 1,000) such as the many small town organizations in Georgia’s rural Black Belt supported by Black Voters Matter Fund.

Approach: Reach the “Margin of Victory” Voters

TV ads and door-knocks from candidate campaigns help turn out the party faithful — but the harder-to-reach voters will make or break this election.

Local, grassroots organizing groups can turn out these low-propensity (read: high-opportunity) voters more effectively because these groups deploy messengers they trust, speaking from a cultural context they know, with messages they resonate with.

Local groups get out the vote in four key phases: Registration, engagement, persuasion, and mobilization. They use tried-and-true methods like door knocks, phone calls, texts, and digital outreach; relational organizing (voter outreach to friends and family); deep canvassing (empathetic two-way conversations with persuadable voters); smart media (multilingual, culturally competent radio & TV ads); events (Early Vote rallies, town halls, GOTV marches to the polls); and crucial election protection efforts like ballot curing (helping voters fix errors to make sure their ballot gets counted). See here for concrete examples of what a donation provides.

We’re talking about warm, relational, steady engagement, with multiple touches over time between now and Election Day. (This is one important rationale for giving early, not just in a panic a few weeks before the election.)

Five key strategies to turn out the voters who can tip the scales:

This looks like tens of thousands of organizers, canvassers, volunteers, and local influencers having genuine conversations with tens of millions of voters which incorporate five strategic lenses:

Human connection through deep canvassing and empathetic listening.
Personal storytelling in which the canvasser authentically shares what is motivating them personally in this election (rather than parroting the usual, superficial b.s. partisan messaging pabulum).
Highlighting the threat of Trump II, helping voters overcome the “Trump Amnesia” that has stricken far too many Americans.
Crediting voters for Democrats’ progress, making them the true heroes of the story – creating a renewed sense of efficacy that makes them far more likely to vote again.
Sharing a vision for 2025 and what is possible if we elect a governing majority that is on-the-record as ready to secure voting rights, protect abortion rights, invest in climate solutions, support working families, and so much more.

Campaign Deck

Giving a presentation? Here’s the deck.

The MVP 2024 Field Plan

The MVP 2024 Field Plan is a 12-month campaign with four key phases. In each phase, MVP grantee partners carry out crucial, distinctive work that builds toward the next.

For illustration purposes, here is a non-exhaustive (and simplified) roadmap. Timing, sequencing, and nuances will vary by state and organization.

PHASE 1 (January – March): Catalyze

Align and refine strategy, internally and with statewide allies, for voter registration (helping eligible supporters register to vote), identification (identifying supporters or persuadable voters), persuasion (swaying undecided voters), and mobilization (aka Get-Out-The-Vote, GOTV).
Assess and build capacity by developing organizational and coalition-wide tools, skills, and systems to meet the anticipated challenges of the year ahead.
Engage constituencies and recruit volunteers for the most robust operation possible.

PHASE 2 (April – June): Galvanize

Identify and register voters among key geographies and demographics.
Support or oppose key bills and candidates as a way to advance policy priorities, define allies and opponents, and motivate turnout.
Win primaries and special elections, crucial building blocks to ensuring turnout in the general election.

PHASE 3 (July – September): Mobilize

Voter engagement via peer organizing, canvassing, calls, texts, and events.
Voter persuasion using trusted local messengers to sway undecided voters.
Get Out the Early Vote in states with early voting by mail or in person.

PHASE 4 (October – December): Cultivate

Final Get-Out-The-Vote (GOTV) to maximize supporter turnout by Election Day.
Election protection to counter voter suppression, ensure all votes are counted, and overcome election subversion tactics by MAGA extremists.
Campaign evaluation to identify best practices and lessons learned. This period also includes crucial 2025 planning, when local partners’ focus will shift toward local power building and policy advocacy.

Join the Campaign

Early funding for local organizing in swing states is how we win.

Give Big.

Contribute online today to support our campaign for a Blue Wave in 2024.

Gifts over $5,000: Contact your MVP Advisor / Liaison or email [email protected] and we will be happy to help you craft a giving plan to maximize your impact.

Give Now.

Every dollar today yields more votes than a dollar closer to Election Day.

Spread the Word.

Adapt and share our sample message by email and social media.