How We Win in November
2024 Will Define Our Legacy.
Democracy is on the ballot. Our rights hang in the balance. Our climate is on the line.
- Nightmare Scenario: Trump (or someone like him) wins, a MAGA Congress wins with him, and we enter a four-year nightmare worse than 2016-2020.
- Amazing Scenario: We win the Presidency, hold the Senate, AND win back the House — and pass the most transformative policy agenda of our lifetimes.
Goal: An All-Out Blue Wave.
MVP is investing in local groups organizing in all the key states and districts to ensure a Blue Wave up and down the ballot — so we can pass transformative policy in 2025.
Objective #1: Win the Presidency.
Our most important task is to stop Trump and the extremist GOP from taking power.
Objective #2: Win a Bold, Democratic Congress.
If we can save the Senate and take back the House, we will set the stage for passing the most progressive policy agenda in decades.
Objective #3: Win the States.
Durable power starts in the states. In 2024 we can end and prevent veto-proof GOP supermajorities, and win governorships, state chambers, down-ballot races, and crucial ballot campaigns like abortion rights measures in Florida and Arizona.
Strategy
The MVP Model
- Target the most pivotal places and races.
- Invest in the best local voter organizations.
- Organize key voters with the power to tip the scales.
- Win elections and transformative policy change — at every level of government.
The Battlegrounds: Where We Need to Win
In 2024, MVP is focusing on:
- The nine key Presidential + Senate states (AZ, NV, GA, NC, WI, MI, PA, OH, MT).
- The forty most competitive House districts.
- Secondary battlegrounds with key down-ballot and long-term contests, especially control of state legislatures.
See our 2024 state targeting and methodology in greater detail.
Source: catalist.us/wh-national
The Voters: Who We Need to Mobilize
Key constituencies: Young voters, voters of color, women, and other often-marginalized communities such as immigrant and LGBTQ voters.
We will also target cross-pressured white voters, male voters, union households, rural voters, working-class voters, and persuadable independents of all races.
The Ground Game: Who We Need to Fund
MVP is strategically investing in the hundreds of local and multi-state organizations that have track records of registering, educating, galvanizing, and turning out these voters.
These organizations fall into roughly five categories in terms of scope and scale:
- Major multi-state anchor organizations (there are approximately 100 of these), like People’s Action and the Alliance for Youth Action.
- Small-to-midsize national players (approx. 200), like UnPac and Be a Hero.
- Major state-level groups (approximately 100 in the battleground states), such as Living United for Change in Arizona (LUCHA) and New Georgia Project Action Fund.
- Mid-sized local groups (approx. 100), such as Durham for All (in North Carolina) and 1Hood Power (in Pennsylvania).
- Micro-local groups (approx. 1,000) such as the many small town organizations in Georgia’s rural Black Belt supported by Black Voters Matter Fund.
The Approach: Meeting Voters Where They Are
TV ads and traditional campaign door-knocks might help turn out “high-propensity” Democratic loyalist voters — but not disaffected, harder-to-reach voters.
Due to the unique dynamics of 2024, it is more essential than ever that we:
- Train organizers in empirically proven deep canvassing skills, empathic listening, personal storytelling, and tested messaging to counteract divisive wedge issues.
- Engage voters on the salient issues that matter most to them, especially abortion rights, criminalization, and economic security.
- Mobilize voters around popular ballot measures (e.g. abortion rights measures in Arizona and Florida) and down-ballot races, which have been shown to increase vote share at the top of the ticket.
Campaign Deck
Giving a presentation? Here’s the deck.
State-Level Strategy
In every top-priority state, we have crafted a comprehensive strategy to drive turnout, win in 2024, and build power for 2025 and beyond. View our plans for Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.
Plans forthcoming for Montana and Ohio.
The MVP 2024 Field Plan
The MVP 2024 Field Plan is a 12-month campaign with four key phases. In each phase, MVP grantee partners carry out crucial, distinctive work that builds toward the next.
For illustration purposes, here is a non-exhaustive (and simplified) roadmap. Timing, sequencing, and nuances will vary by state and organization.
PHASE 1 (January – March): Catalyze
- Align and refine strategy, internally and with statewide allies, for voter registration (helping eligible supporters register to vote), identification (identifying supporters or persuadable voters), persuasion (swaying undecided voters), and mobilization (aka Get-Out-The-Vote, GOTV).
- Assess and build capacity by developing organizational and coalition-wide tools, skills, and systems to meet the anticipated challenges of the year ahead.
- Engage constituencies and recruit volunteers for the most robust operation possible.
PHASE 2 (April – June): Galvanize
- Identify and register voters among key geographies and demographics.
- Advance or oppose key bills that will impact voters and motivate turnout.
- Praise or attack candidates based on their positions on the most salient issues, such as abortion rights, criminalization, and economic security.
PHASE 3 (July – September): Mobilize
- Voter engagement via peer organizing, canvassing, calls, texts, and events.
- Voter persuasion using trusted local messengers to sway undecided voters.
- Get Out the Early Vote in states with early voting by mail or in person.
PHASE 4 (October – December): Endgame
- Final Get-Out-The-Vote (GOTV) to maximize supporter turnout by Election Day — and for runoffs as needed, i.e. the U.S. Senate race in Georgia.
- Election protection to counter voter suppression, ensure all votes are counted, and overcome election subversion tactics by MAGA extremists.
- Campaign evaluation to identify best practices and lessons learned. This period also includes crucial 2025 planning, when local partners’ focus will shift toward local power building and policy advocacy.
Join the Campaign
Early funding for local organizing in swing states is how we win.
Give Big.
Contribute online today to support our campaign for a Blue Wave in 2024.
Gifts over $5,000: Contact your MVP Advisor / Liaison or email [email protected] and we will be happy to help you craft a giving plan to maximize your impact.
Give Now.
Every dollar today yields more votes than a dollar closer to Election Day.
Spread the Word.
Adapt and share our sample message by email and social media.
Learn More
MVP is a one-stop shop for strategically investing in local organizations that win elections and transform policy.
Review the evidence validating the MVP approach »